UX Process

01

Discover

Understand what people are trying to accomplish, what slows them down, and the real context behind the work. I talk with teams, review what we already know, and make sure we’re aligned on the problem before moving forward.

02

Ideate

Explore possibilities with the people closest to the work. I workshop concepts and partner with product and engineering to create options worth testing.

03

Prototype

Bring ideas to life so people can react to them. I create wireframes and interactive prototypes, gather feedback, and refine quickly based on what we learn.

04

Validate

Make sure the solution truly helps. I check designs against goals, data, and real‑world behavior to ensure we’re solving the right problems in the right way.

05

Deliver

Work closely with engineering to bring the experience to life. I provide clear design details, support implementation, and help teams stay aligned on intent and quality.

06

Iterate

Learn from how people actually use the product and keep improving. I look at performance and identify opportunities to strengthen the experience over time.